The Biggest Mistake Small Business Owners Make When It Comes To Social Media Marketing

The Biggest Mistake Small Business Owners Make When It Comes to Social Media Marketing

So many small business owners dread social media marketing.

WHY?

When small business owners want to drive more sales, they often decide to use social media. They get excited thinking about the new customers they’ll have, and what to do with all of the money they’ll make.

Once they decide, they invest energy and time to create posts. Unfortunately, the results often fall short.

The new customers they wanted are nowhere to be found.

It’s so frustrating when they thought this time would be different. 

If they think about it too long, they start feeling guilty when they realize nothing changed. Once again, they wasted time on social media marketing with little to show for it.

This scenario happens to thousands of business owners each week.

They know they need to be on social media to help their business grow. The problem is they don’t understand why they are using it.

What Went Wrong?

If we dissect what might have happened, we would likely find reasons such as:

  • They were posting on a social media channel different from what their customers use.  
  • They didn’t post consistently. 
  • They didn’t post the right type of content. 

Now, they’re STUCK. 

What do they do next?

Where do they start?

They need a plan. Believe it or not, most small business owners don’t have a marketing plan, let alone a social media marketing plan.

  • They know they need to be active on social media - but they don’t know what to say.
  • They don’t have the time to create the consistent posts they need. 
  • They are intimidated that if they post the wrong thing, others will criticize them.

They have no idea how social media fits into a bigger marketing plan.

Any quality marketing plan should help you reach your goals. It works so much better than random acts of marketing. 

The Biggest Mistake Small Business Owners Make When It Comes To Social Media Marketing

“Any quality marketing plan is designed to reach goals. It works so much better than random acts of marketing.” 

One way to build a marketing plan is to follow a framework. 

This is precisely why Story Marketing Success was created. It’s a group coaching program for small business owners who want a plan that works. The program features several workshops teaching you how to use social media to grow your business and revenue.

One way to build a marketing plan is to follow a framework. 

This is precisely why Story Marketing Success was created. It’s a group coaching program for small business owners who want a plan that works. The program features several workshops teaching you how to use social media to grow your business and revenue.

 

“Social Media Marketing Made Easy” teaches small business owners how to leverage social media to engage leads by developing their social media marketing strategy. 

 

“Social Media Marketing Made Easy” will help you walk away with

  • An understanding of how social media works in your marketing plan
  • A strategy to help you know how to use social media marketing for your business effectively. 
  • Knowing where to post, when to post, and what to post
  • Tips on how to increase your audience without having to spend money
  • Identifying who you want as connections/followers
  • Knowing how to build a relationship and engage your audience
  • A plan with actionable steps

 

This workshop is for you if you:

  • Aren’t sure where to start with social media marketing
  • Lose momentum with your social media posts
  • Want to know which social media channels your customers use
  • Don’t have a way to organize your social media posts.
  • Are looking for ideas about types of content to post
  • Know there’s always something to learn about social media.

 

Social Media Marketing Made Easy content can be consumed in two ways. 

  1. Online course with lifetime access to a private community for social media feedback and encouragement.
  2. Each quarter we host this live 2-hour workshop to jump-start your social media strategy. 

Register now to get your social media done.

 

Executing a social media strategy will save you time and build your business faster than trying to throw something at the wall to see if it sticks. 

We love helping small business owners pull back the curtain on using social media to market their business. Planning is always time well invested. 

How do you approach your social media marketing? Do you follow a plan?  We want to know.

Darla Kirchner and LIsa McGuire, Co-Founders of Story Marketing Success